Why the future is bound for inbound
Nowadays people skip video ads, tune out radio ads, ignore outdoor ads and delete emails. Instead they seek the content they want, when they want it and share it with their friends. The power of choice is clearly on the consumer’s side. And as more and more traditional marketing initiatives are ignored by consumers, the future of marketing appears to be Inbound.
Octopus Inbound uses Inbound Marketing to attract customers through content and interactions that are relevant and helpful. Inbound is a proven, scientific method of implementing a digital marketing campaign – where content is designed to address the problems and needs of your ideal customers, thus attracting qualified prospects and building trust and credibility for your business.
And instead of relying purely on paid media or social media, Octopus Inbound Marketing combines several digital marketing tools in order to focus on one thing: Converting strangers to visitors to leads to customers to advocates.
Focused on qualified customers
The best stories start with great characters and unforgettable journeys. And that’s where Octopus Inbound begins.
As an Inbound Marketing Specialist in Dubai, Octopus Inbound uses clearly defined buyer personas – or characters derived from your customer profiles – then plot their journeys. These serve as the foundation from which we formulate strategies for content development and distribution. This ensures that all your content is aimed only at the qualified customers at the right stage in their purchase decision.